British Curling's Strategic Principles

The effective delivery of the Performance Plan relies on a number of principles that will guide all of the partners to deliver a performance-centred, athlete-focused programme. The key principles are:

  • The development of superior programmes ensuring athletes are supported with the training environment to win medals;
  • Providing direction and strong leadership within the High Performance Programme, driving to sustain and improve our proven world class delivery;
  • Maintaining quality relationships and trust between the key partners and sponsors;
  • Management of the business of international competitive curling with the application of best practice principles, meeting and exceeding the expectations of the partners;
  • Expressing the story of high performance curling through appropriate public relations and media;
  • Underpinning the principles of openness, transparency, accountability and respect;
  • The programmes will promote equality but will be designed for and delivered to a small number of athletes based on sporting talent in the pursuit of excellence regardless of age, gender, disability, race, religion, sexuality or gender assignation;
  • Work with partner organisations to provide access to high quality training facilities.
Our Mission

To provide world class coaches and support programmes to our world class athletes, leading to a culture of consistent podium performances at a world class level.

News Headlines

Extra End Joy for Team GB Men v Italy On Day 5 of the Curling Schedule at the Winter Olympics

There was extra end joy for the Team GB men when they beat Italy 7-6 to move to three wins and three losses in the round robin tournament at the Gangn Full Story...

Team GB Women Take Unbeaten Sweden to Extra End But Lose Out On Day 5 of Curling Schedule at the Winter Olympics

Team GB ‘s women took Sweden to an extra end on day five of the round robin curling tournament at the Olympic Games, but eventually lost out 8-6 Full Story...