British Curling's Strategic Principles

The effective delivery of the Performance Plan relies on a number of principles that will guide all of the partners to deliver a performance-centred, athlete-focused programme. The key principles are:

  • The development of superior programmes ensuring athletes are supported with the training environment to win medals;
  • Providing direction and strong leadership within the High Performance Programme, driving to sustain and improve our proven world class delivery;
  • Maintaining quality relationships and trust between the key partners and sponsors;
  • Management of the business of international competitive curling with the application of best practice principles, meeting and exceeding the expectations of the partners;
  • Expressing the story of high performance curling through appropriate public relations and media;
  • Underpinning the principles of openness, transparency, accountability and respect;
  • The programmes will promote equality but will be designed for and delivered to a small number of athletes based on sporting talent in the pursuit of excellence regardless of age, gender, disability, race, religion, sexuality or gender assignation;
  • Work with partner organisations to provide access to high quality training facilities.
Our Mission

To provide world class coaches and support programmes to our world class athletes, leading to a culture of consistent podium performances at a world class level.

News Headlines

MBE MOTIVATES MUIRHEAD TO TARGET MORE MEDALS

The award of an MBE may have provided the latest recognition of Eve Muirhead’s achievements as the outstanding Scottish curler of her generation Full Story...

Changes To British Curling Staff Email Addresses

British Curling staff email addresses will be changing over the course of the next week.  Please note for all future correspondence your contact Full Story...